SRJ Launches New Company for Power Team Founder John Jacobs DALLAS, TEXAS -- June 15, 2003 -- In keeping up with the times, John Jacobs, founder of the legendary Power Team, has introduced Next Generation Power -- a group of bodybuilders touring schools and churches delivering his message of inspiration and motivation. To develop the organization's designs and promotional materials, he turned to SRJ Marketing Communications. "John was really looking for a new look to set this group apart from his previous venture," explains Steve Jolly, owner of SRJ. "We sat down with him and talked about what this new group means, and what they want to accomplish." Armed with this information, the SRJ team was able to develop meaningful logo, poster, and website designs. "Because John's message is so spiritual, powerful and inspirational, we focused on creating imagery that reflects all of those qualities," says Jolly. "This is typical of how we like to work. After sitting down with the client, we creatively and purposefully interpret what they tell us about their organization," Jolly explains. "The designs should reflect the organization, and contribute to the consistent image to be projected so that there is a strong element of recognition -- who the company is and what they do," concludes Jolly. Next Generation Power is currently booking dates to appear at churches and schools performing feats of strength such as bending iron, ripping phone books and lifting burning logs, all while delivering John Jacob's uplifting spiritual message. ######

Founded by Steven R. Jolly in 1989, SRJ Marketing Communications is a Dallas-based, full-service national marketing agency with an emphasis on Web development.  SRJ focuses on strategic marketing—including advertising, public relations, Internet solutions, customer service training, and collateral material.  Visit www.srj.net for more information.

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